The Team
The Team
We are an experienced team of truly passionate people with respected careers in agritech, technology, design, marketing, web3 and retailing. Above all, we have a shared purpose – better health, better planet. Our incredible product design team cut their teeth at Dyson, creating products that changed the world of cleaning and have now set their sights on the home-growing market.
We are backed by an exciting group of investors who bring a wealth of experience to our business and we believe that a small, focused, talented team can drive innovation and build world-changing products. If you’re passionate about our purpose and would like to join our team we’d love to hear from you.




Our Vision
A better way of living that is truly life affirming: The joy of growing your own nutritious food and the satisfaction of eating well, while lowering your environmental impact. Better for you, better for the planet…growing wellness.